Finding A Good SEO Agency
Well performed search engine optimization, often called SEO for short, is designed to allow sites to appear in search results when people search for goods and services instead of simply company titles. The notion is that people looking for things online are able to find a business website with no prior knowledge of the business or its name. There are all manner of tips and techniques which fall under SEO, but the fantastic sustainable methods (also sometimes called “white hat SEO”) are based around the notion of creating your website easier for search engine to read and comprehend, meaning they rank higher in hunts for suitably relevant terms.
It is not unusual to decide to outsource SEO to external advertising and marketing agencies and other businesses, but there are too many dodgy types around who like to take companies seeking SEO – especially neighborhood and small companies – for a very expensive ride. How then does one actually go about finding a good, honest and valid search engine marketer?
It is actually incredibly easy to find a decent SEO agency on the internet. Go to a search engine such as Google or even Bing and type in “SEO agency.” Ignoring the paid ads at the top, whichever company has landed on peak of the search results are everything you want – they must be quite good at SEO or their very own website wouldn’t be so high in the organic listings!
To narrow things down a little, you can try expanding your search. Say you reside in Essex and want a neighborhood agency – only type in “SEO agency Essex.” Or if your site is specialised and you also want particular help with it you may add your business or website kind – “SEO tourism” or “SEO eCommerce” for instance. This may be a great way to find niche SEO agencies who have specialist expertise in your area.
Sometimes SEO agencies (or individuals claiming to be SEO agencies) attempt to solicit businesses by sending them emails or submitting contact forms with different enticements and provides. However in the event that you find something like that come in then it’s best to ignore it – if a company which allegedly specialises in search engine optimisation is reduced to spamming inboxes to acquire business rather than, say, doing SEO so their own website ranks highly and people are able to find them anyway, chances are they are not very great. The exact same is true of SEO services advertised on paid advertisements at the top of search engines or on banner ads on other websites. If their search advertising isn’t any good, why are they having to cover their placements?
Another thing to bear in mind would be to steer well clear of any SEO service which promises you “top position for x keywords” or something similar. Nearly all contemporary search engines used personalised looking, meaning that everybody sees websites in slightly different position positions based on their personal research history. Total positions are a thing of the past, any anyone claiming to provide this type of support is lying through their teeth. Modern SEO will use sustainable “white hat” techniques so as to bring useful traffic to your site, not use exploits and dodgy tricks, which will always get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.
As soon as you’ve discovered an SEO firm that appears mostly all right you’ll want to ask them some questions before you jump in their services. As well as the typical checks such as present customer list and testimonials, it’s a good idea to talk to someone right on the phone or in person. Below are some great questions to ask them.
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