The part of a football agent would be to help promote their client in order to maximise their commercial possible whilst also protecting their wants in contractual discussions with their clubs or even seeking to help a transfer to an alternative club. The broker will lead in negotiations on their customers behalf with supervisors, club director’s and attorneys whilst advising their client on options available. The agent are also heavily involved in handling their clients public relations matters, finances and taxes.
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The role of the broker has taken off in accord with the success of the English Premier League, clubs yearning and competing for the very best players whilst having significant wage budgets because of SKY TV money has intended the power has transferred from clubs to gamers, of course this was magnified from the landmark Bosman ruling that means players can transfer freely at the end of the contract. This ability in the hands of players has given representatives a chance to maximise their customers positions.
It’s apparent that brokers are valuable to the athletes. The broker brings skills that the modern football does not have such as those in business, marketing, finance and law. Professional soccer is a short career and these men are at the very elite of their profession and so seek to earn as much cash as they can in this time frame. In that regard it is no different from the elite of some additional professions, bankers or lawyers for example.
But are agents good for football? This question is considerably more difficult to answer and in most cases is likely to bring a negative reaction. The most important benefit to the sport is the way in which they’ve helped to advertise the game through their clients, the general public appeal of figures such as David Beckham brings increased revenues, media interest and attention to the sport. However there is a darker side to the match that’s amplified by the agents. In any industry with massive financial resources there will be some who attempt to extract a share of this resource. Not by the writer of this guide, but it has been leveled that brokers involve themselves in the move of players behaving as “middle men” who require a massive sum (rumoured to be millions of pounds) for organising player/club talks. The very recent example of the passing of Portsmouth FC has shown enormous debts in the area of 140million, a huge proportion of this is down to payments for agents, with a much bigger percentage being because of the astronomical wages paid outside, no doubt in part influenced by broker demands. Whilst agents may not in anyway be entirely blamed for this situation it is maybe a pertinent illustration of the direction the game has taken along with also the function that brokers hold in the modern game.
Whether individuals decide that agents are good for the game or not, it is apparent that they have experienced a substantial part in developing the game into the marketing success it currently is, it’s clear that they’re here in order to stay, perhaps their role may change later on if laws enforces it from the Football institution but the financial benefits they deliver to their customers means that the players will be eager to keep their agents.
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